According to market research, what percentage of customers tends to spend more if assisted by a helpful sales associate?

The statistic that indicates a significant number of customers tend to spend more when assisted by a helpful sales associate highlights the importance of effective customer service in retail settings. When customers engage with a knowledgeable and supportive sales associate, they often feel more confident in their purchasing decisions. This can lead to increased customer satisfaction and a higher likelihood of making additional purchases, boosting their overall spend.

Research often reveals that customers respond positively to personalized attention and tailored recommendations. A helpful sales associate can provide insights into product features, address concerns, and help customers navigate their options, enhancing the shopping experience. The figure of 45% accurately reflects substantial research findings that underscore the correlation between quality service and increased customer spending, illustrating the direct impact of employee engagement on sales performance.

This percentage serves as a valuable benchmark for retailers aiming to improve their customer service strategies, emphasizing the benefit of investing in staff training and fostering a customer-centric environment.