If a customer is unhappy with a purchase, what initial response should a customer service representative provide?

Study for the NRF Customer Service Certification Exam. Get ready with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare confidently for your certification!

The most effective initial response a customer service representative can provide when a customer is unhappy with a purchase is to listen to their concerns without interruption. This approach demonstrates empathy and understanding, which are essential components of good customer service. By allowing the customer to express their feelings and frustrations, the representative not only makes the customer feel heard and valued but also gathers important information that can help in resolving the issue effectively.

Active listening fosters a positive interaction and builds rapport with the customer, which can lead to a better resolution of the problem. It sets the stage for a constructive dialogue where the customer feels respected, making them more likely to be open to solutions. This response also reflects a commitment to high-quality service and can lead to increased customer satisfaction, even if the initial situation was negative.

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