If a customer's business card has a variety of contact options, what should you do?

Choosing to ask how the customer prefers to be contacted demonstrates respect for their preferences and ensures effective communication. It acknowledges that different individuals have varying comfort levels with specific methods of contact, such as email, phone, or messaging apps. This approach fosters a better relationship with the customer, as they feel valued and understood, which can lead to higher satisfaction with the service provided.

Using the most common contact method might not work if the specific individual prefers a different means of contact. Randomly contacting them can be intrusive and may not yield a positive response. Ignoring the business card completely disregards the customer’s provided information and can lead to missed opportunities for engagement. Therefore, asking for their preferred method not only respects their choices but also aligns with effective customer service practices.