What is a good practice when dealing with repeat customers?

Providing tailored service to repeat customers is a good practice because it acknowledges their previous interactions and builds a rapport that enhances the customer experience. When you identify repeat customers, you can leverage your knowledge of their preferences and history to cater to their specific needs, making them feel valued and appreciated. This personal touch fosters loyalty and can encourage them to return in the future.

Starting fresh with each interaction may lead to a lack of continuity, causing customers to feel like their history and preferences are ignored. Greeting customers without further engagement misses the opportunity to establish a connection and understand their needs better. Asking for identification is unnecessary and may create an uncomfortable experience for customers, potentially deterring them from continuing business with you. Tailored service, on the other hand, significantly enhances customer satisfaction and loyalty, making it the preferred approach when dealing with repeat customers.