What is one consequence of poor customer service?

Study for the NRF Customer Service Certification Exam. Get ready with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare confidently for your certification!

The consequence of poor customer service that stands out is the loss of customers and negative brand reputation. When customers have unsatisfactory experiences, they are likely to seek alternatives, effectively decreasing the customer base. This loss is not just quantitative; it also affects the brand's image. Customers often share their negative experiences through word-of-mouth and social media, which can lead to a decline in potential customers as trust is eroded. A solid reputation is critical for attracting and retaining customers, and poor service directly undermines that reputation, leading to long-term financial repercussions for the business. Thus, the relationship between customer service quality and customer retention is vital for a thriving business.

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