What step will help you keep commitments to customers?

Study for the NRF Customer Service Certification Exam. Get ready with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare confidently for your certification!

Maintaining commitments to customers is crucial for building trust and fostering positive relationships. The choice that emphasizes calling customers back in a timely manner directly supports this goal. When you return calls promptly, you demonstrate reliability and respect for the customer's time, which helps reinforce their confidence in your commitment to their needs.

Timeliness communicates that you value the customer's request and are actively working to address it. This proactive approach indicates to customers that they are a priority, and it enhances overall satisfaction with the service provided. In contrast, other options may lack the critical element of promptness, which is essential for effective communication and trust-building. For instance, promising to find items may not be actionable without follow-through, and merely remembering to call customers back does not ensure that they feel valued or prioritized. Similarly, while addressing requests immediately is important, it does not always encompass follow-up communication, which is vital for maintaining transparency and accountability.

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