When a customer is indecisive, what is the best action to take?

When a customer is indecisive, providing suggestions based on their needs is an effective approach because it helps guide them towards a decision that aligns with their preferences and requirements. By actively listening to their concerns and understanding what they're looking for, you can offer tailored recommendations that address their specific situation. This method not only assists the customer in making a more informed choice but also enhances their overall shopping experience by demonstrating that you value their needs and want to support them in finding the best solution.

In contrast to pushing them to make a decision or offering discounts, which may come across as aggressive or manipulative, suggesting options allows for a more collaborative interaction. It builds rapport and trust, showing the customer that you are genuinely interested in helping them rather than merely closing a sale. Giving them space to think, while sometimes helpful, may leave them feeling unsupported in their decision-making process.