When a new customer arrives while you are assisting another, what should you do?

Acknowledging the new customer's presence while informing them that you'll assist shortly is essential in providing excellent customer service. This approach demonstrates respect and consideration for both the current customer and the new arrival. By acknowledging the new customer, you validate their presence, which helps in building a positive rapport right from the start.

This method also ensures that the new customer does not feel ignored or unimportant while waiting. It helps manage their expectations by letting them know they will be assisted shortly, which contributes to a smoother flow of service in the store.

In contrast, focusing solely on the current customer could make the new customer feel neglected, which may lead to frustration or dissatisfaction. Simply letting the new customer wait without any acknowledgment may create a perception of poor service. Directing the new customer to another associate could be appropriate in certain situations, but it does not always enhance the personal connection that can come from a quick acknowledgment. Thus, acknowledging and informing them is the best practice in customer service.