Which of the following is an appropriate reason for following up with a customer?

Study for the NRF Customer Service Certification Exam. Get ready with flashcards and multiple choice questions. Each question offers hints and explanations. Prepare confidently for your certification!

Following up with a customer who has previously inquired about an item that has been located demonstrates a proactive approach to customer service and reinforces the relationship between the business and the customer. This action shows that the business values the customer's interests and is committed to meeting their needs by notifying them about the availability of a desired product.

Additionally, this follow-up can provide an opportunity for the customer to make a purchase they were previously interested in, enhancing the chances of a sale. It reinforces the idea that the business is attentive and responsive, which is essential in building customer loyalty. Ensuring customers feel heard and valued is a key component of effective customer service, making this reason for follow-up a highly appropriate one.

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