You should keep your client records up-to-date and notify customers of merchandise you know is of interest to them. True or false?

Keeping client records up-to-date is crucial in providing excellent customer service, as it enables you to tailor your interactions and promotions to each customer's specific needs and interests. Notifying customers about merchandise that aligns with their interests demonstrates proactive customer engagement and builds a positive relationship. This approach shows that you value the customer’s preferences and are making an effort to keep them informed about products they might appreciate, which can lead to increased customer satisfaction and loyalty.

In addition, maintaining up-to-date records allows for a more efficient service experience. When customer service representatives have access to accurate, current information, they can respond to inquiries more effectively and provide personalized recommendations, enhancing the overall customer experience. In the context of customer service principles, being responsive to customer interests is not just beneficial; it is considered best practice.